With increased competition from new developments in the neighborhood, the client’s goal was clear: modernize the entry, clarify the building’s presence on the street, and create a welcoming experience for tenants and visitors alike. The redesign stripped away dated finishes, and confusing circulation, replacing them with clean lines, timeless materials, and a luminous sense of arrival. A dramatic black steel stair anchors the space, complemented by tall wood-paneled walls that draw the eye upward and give the lobby a sense of scale and warmth. The entry is now unmistakable, with improved signage and lighting that announces the building’s address with confidence.

What was once hidden and underwhelming is now a glowing, modern arrival experience that elevates the building’s presence on the street and strengthens its value to tenants. Already, the repositioning has proven its impact—leasing activity picked up as soon as construction began, with prospective tenants drawn to the renewed visibility and vitality of the space.