Stories
In a vibrant roundtable discussion, RMW’s senior designer Lindsay Weimer led a team of creatives—Allison English, Alvaro Campos, Amber Kelly, and Melanie Lagrou—through a behind-the-scenes look at several standout entertainment and retail design projects. The team showcased their work on the Solon Club and Legacy Club at Sutter Health Park, the Good Luck Lounge, Crawdads on the Lake, Bar West, and Pocha House restaurant, highlighting a shared focus on sensory experiences, community connection, and storytelling through design.
Conversation highlights
Designing with Collaboration and Surprise
Amber highlights the whiskey inspiration that fuels the spirit of the Good Luck Lounge.
Passing the Sniff Test
Alvaro explores how designing for the senses create memorable experiences at Row One Club and Sutter Health Park.
Client and Community Considerations
Allison shares key communication strategies for the Sutter Health Park project team.
Function Behind the Fun
Melanie discusses transforming the dated Cliff House into a vibrant, multifaceted destination that celebrates the iconic views for Crawdads on the Lake.
Designing for the ‘Gram — and Beyond
Amber and Melanie highlight the importance of “Instagrammable moments” in modern hospitality design, referencing their work at Good Luck Lounge and Crawdads on the Lake.
Why It All Matters
As the conversation wrapped, Lindsay and the designers offer insights on the value of creating an immersive and joyful space.
Discover the projects
From baseball parks to speakeasy lounges and lakeside venues, the RMW team is proving that exceptional design isn’t just about aesthetics—it’s about creating places people want to return to. “‘Each of these projects was rooted in collaboration, memory and emotion – designing not just spaces, but stories.” Explore each project more below.
